Complaint
When a consumer leaks your explanation to the press.
A consumer buys a product that contains a bizarre and relatively large foreign body. He thus contacts the customer service. The company takes the complaint seriously and starts ...
Consumer services vs quality department
March 2021 The consumer is the crucial final link in the food chain. He buys your products and consumes them. Occasionally, he has a complaint about a product. Most cases are n...
How accessible is your company?
January 2021 Every food company’s mission is to market high-quality, tasty products. This is generally the case. However, zero risk does not exist. It is therefore always pos...
Social media: a security risk?
December 2019 Do you know what you can find on social media about your company and employees? A sensitive consumer complaint (which might include a foreign body), pictures of yo...
Consumer or fraud?
Even though your company strives for a 100% quality, sometimes products are not up to standard. All companies strive for having satisfied consumers. Positive consumer feedback i...
What to do when a consumer reacts in an unexpected way?
What do you do when faced with an unexpected response? How do you prepare your consumer service for the unexpected?