Crisis communication
Crisis communication: is keeping silent an option?
The right communication can nip an escalating crisis in the bud, but if you make a mistake you risk aggravating the crisis even more. Is it sometimes better not to communicate a...
6 lessons from our Lunch & Learn “Sensitive Consumer Complaints”
During our Lunch & Learn “Sensitive Consumer Complaints,” experts and companies provided insights into how to effectively handle challenging complaints. You can find...
The crisis as the new normal
For an increasing number of Belgian food companies, crises are no longer the exception, but the new normal. The days when a crisis was a clearly defined incident, are far behind...
Your company in the eye of a media storm
After a tragic incident, a well-known food producer found itself in the eye of a media storm. A toddler lost their life after eating one of their products. How do you respond as...
How to keep calm when your company is targeted by an activist group
Recently, an imminent occupation by an activist group caused a stir at a major food company. After receiving a tip-off, the local police warned the company about the threat. In ...
Change communication: without strategy, no support
A major restructuring at an international food company caused turmoil in the workplace. Hundreds of jobs were at risk, which deeply affected the employees. Barely a month later,...