Crisis communication
Should every production site have its own trained spokesperson?
Most food companies do not have their own communications manager. In a crisis situation, it will usually be the company leader who takes care of an interview. Is this the right ...
Proper preparation and connecting communication are key to a good reputation
Restaurant chain Poule & Poulette opened its seventh restaurant in our country in 2021, after getting some bad press two years prior with an event that almost ruined its...
A disaster occurs, and now?
It is 1 a.m., your cellphone rings. An extensive fire is raging in your company. The fire brigade is already there. You quickly summon the crisis team (not everyone can be reach...
Does your first line detect the first signs of a potential crisis?
3 tips to improve your first contact with the outside world
Transforming your crisis manual into a workable tool… How do you do it?
Everyone knows that there is no such thing as zero risk. Therefore, it is more a question of ‘when’ rather than ‘if’ your company will ever face a crisis. Crises can occ...
Your brand name is being misused, now what?
Unfortunately, you cannot control what criminals do with your brand name. However, you can improve the protection of your brand against fraud. Misuse does happen, and criminals ...