Crisis communication
Should every production site have its own trained spokesperson?
Most food companies do not have their own communications manager. In a crisis situation, it will usually be the company leader who takes care of an interview. Is this the right ...
Proper preparation and connecting communication are key to a good reputation
Restaurant chain Poule & Poulette opened its seventh restaurant in our country in 2021, after getting some bad press two years prior with an event that almost ruined its...
What to do in the event of a shitstorm?
Has anyone targeted you (online)? Are you dealing with a (verbally) aggressive individual who is attempting to discredit you through various channels? Below, we share a few t...
Make sure you don’t become the poster boy for the crisis
Some crises affect an entire sector. How do you avoid becoming the face of the crisis? How do you coordinate strategic actions? Who takes the lead on crisis communication? Here ...
A disaster occurs, and now?
It is 1 a.m., your cellphone rings. An extensive fire is raging in your company. The fire brigade is already there. You quickly summon the crisis team (not everyone can be reach...
Does your first line detect the first signs of a potential crisis?
3 tips to improve your first contact with the outside world