Social media
Crisis communication: too little preparation in reality.
During our simulation exercises, we often notice that there is no crisis communication toolkit nor a trained spokesperson present. Crisis communication is often the hot potato t...
When a consumer leaks your explanation to the press.
A consumer buys a product that contains a bizarre and relatively large foreign body. He thus contacts the customer service. The company takes the complaint seriously and starts ...
OK is not always OK! First check, then click.
October 2022 is cyber security month, time to reflect on the smartphone’s potential dangers - lest our close friend become a dangerous enemy.
First Line: so long, web form?
Food companies’ customer service handles complaints on a daily basis. When a complaint is not carefully handled, it may turn into a crisis. This is where a personal approach i...
Lunch & Learn: Gevoelige consumentenklachten
Hoe behandel je een gevoelige consumentenklacht? Via welke kanalen moet je bereikbaar zijn? En wat als het misloopt?
How to protect your company from negative online publicity?
In the digital world, it takes only one news article, tweet or review to make or break your reputation. Take charge of your online presence so that negative buzz or fake news do...